nike

I had to post both of these ads by Nike. Always catches my attention.

Human Chain from NikeSportswear on Vimeo.

(NIKE) RED Lace Up Save Lives from NikeSportswear on Vimeo.

Nike is brilliant when it comes to creating commercials. The choice of music, effects, humor, relevance to the average athlete, etc etc. There's so much thought into their ads.

The way i saw the Human Chain commercial is that every movement and action by an athlete is just as important as the one before. Each movement and action fatigues you, but you have to continue to push yourself in order to get better and to reach a certain result.

The Lace Up Save Lives commercial was also creatively made. Their thoughts to sell shoe laces is just as effective as if they were trying to sell a pair of shoes. it's a nice touch that the laces is something that people can purchase to actually wear and also assist the fight towards aids/hiv in Africa. All for just $4.00.